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Fast Company Doesn’t Know You Can Calculate Social Media ROI

Fast Company Doesn’t Know You Can Calculate Social Media ROI Fast Company seems to have an aversion to math or basic research. Their latest story, Does Social Media Have a Return on Investment, says...

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You Don’t Get Social Media ROI Yet? C’mon, Man!

You Don’t Get Social Media ROI Yet? C’mon, Man! I was feeling good about social media ROI, and how/whether people understand it. I figured, at least my people — marketers — get it. They understand how...

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